Monday, April 13, 2009


This blog is a departure from my usual. I'm not going to talk about Sherman jewelry tonight. I'm going to write about something far more personal. I'm doing this as a way of apologizing to someone I care about. I'm doing it to make myself feel better, though I'm not sure that'll work. But here goes anyway.

Have you ever said anything you really regretted saying, especially when someone was hurt by your words? Of course you have. We all do it, and sometimes we do it to those we love and value the most, don't we. There's truth in that song that went "you always hurt the one you love".

Well when you write a blog, it's even worse if you say something that ends up hurting someone because now it's in print and everyone can read it. And that's what happened to me last night. I wrote a piece in this blog about how hard it can be to make the decision to buy. Some folks decide quickly. Others take time. Some agonize over a decision. Others leap and think later. Leap and think later ... that's what I did and in the process I hurt someone dear to me with my words.

You might have seen that piece. Maybe you read it. Maybe you thought I was talking about you as it's an experience many would identify with. To make my point about how you can take too long deciding to buy, I used a recent experience with a customer. That customer read the blog and took offense. And so I hurt someone I really care about.

I deleted that post, but I cannot delete the damage that's been done to a friendship I value. Can it be repaired? That's not for me to decide. But I do want to say that if you, like me, write a blog, please think before you leap. Consider the consequences of your words. So often I've read we need to be careful about what we say online. Well I've just learned the hard way how true that is. I also know that the word "sorry" is hopelessly inadequate when you hurt someone.

My friend thought I made her look stupid. No, dear friend. The only one looking ... and feeling very stupid here is me.


Deb said...

I just wanted to comment on your post this morning. I read the post you deleted and understood immediately what point you were making. Your post was well written and a good lesson for any of us who sit on the fence deciding whether or not to make a purchase. No one reading it would have any idea who you were talking about in your example, I'm sure we can all see ourselves in what was written. No one looked stupid, it was a great example for those of us who wait too long to make up our minds. Whoever your customer is, I'd like to thank her, she has taught me a very valuable lesson. I hope your customer can come to understand that but in the meantime, you have certainly made me think about what I write in my own blogs!


Thanks Deb. I'm glad, in a way, that you saw the original post before it was deleted and can offer this viewpoint. You have said in a nutshell what the deleted post was all about and was meant to convey. The last thing in the world that I thought of or wanted to do when I wrote the post was to upset my client. But you're right: I've learned a lesson from this. From now on, I'll take greater care when trying to write something all us can identify with. Now to overcome the temptation to delete this entire blog so something like this never happens again. Maybe I'm just not cut out for blogging ... sigh...