RECOMMEND THIS BLOG TO FRIENDS!

VOTE FOR THIS BLOG at ZIMBIO!

Monday, February 9, 2009

IT MAY BE "ARTISTIC" BUT IS IT REALLY A SHERMAN?

The heading on a recently ended eBay auction for the lovely set shown above read as follows:

DAZZLING HUGE GREEN SHERMAN ARTISTIC NECKLACE EARRINGS

With the word "Sherman" in the title, of course I took a look as I'm sure so did many others. The seller used words like "breathtaking", "fabulous", "unique" to describe the set, and certainly, it's very lovely. But it had only one bid and sold for $65. Why?

My guess is that those who know, buy, collect and sell Sherman doubted it was a Sherman, despite that headline. Even more, they doubted what the seller said about this piece:

I HAVE HEARD A RUMOUR THAT THE "ARTISTIC" COMPANY WAS ANOTHER COMPANY THAT GUSTAV SHERMAN STARTED

THE QUALITY OF THIS SET IS JUST AS GOOD AS SHERMAN

Well maybe the quality is as good as Sherman, but I, for one, have never heard that rumour. Have any of my readers? I've gone through all the vintage jewelry books on my shelf, including Valerie Hammond's "All that Glitters" and the latest "Sherman Jewellery: the Masterpiece Collection" by Sandra Caldwell and Evelyn Yallen and can find no reference to a company called "Artistic" or even an allusion to Sherman having started another company under that name. Can anyone shed any light on this? I wonder who started such a rumor?

My point is this: from the viewpoint of someone who's new to Sherman, how easy is it for them to fall victim to this kind of advertising? If it's not a Sherman, and I don't think it is, what of the buyer who's congratulating herself on snagging a gorgeous "Sherman" for such a low price? She then happily wears it believing it's a valuable Sherman and then one day decides to sell it herself and tells everyone interested it's a Sherman, unless someone clues her in first.

This kind of thing happens all the time, especially on eBay. The most abused is the Juliana line by DeLizza & Elster. Because no Julianas were signed, sellers are taking many lovely unsigned pieces, advertising and selling them as "Juliana". Again, it all comes back to the buyer needing to educate him or herself about vintage designer jewelry: learning what to look for, what makes one piece a Sherman, another a Juliana, another a Haskell, and another an "Artistic".

Most likely, there is a company called "Artistic" somewhere out there but where and when did they produce and where can one find more pieces by them? If any of you know, please leave a comment on this blog. In the meantime, if you're buying Sherman, even if it's artistic and likened to Sherman, don't assume it is a Sherman. Buy it because you like it. Buy it as a example of lovely vintage jewelry. But while it may be artistic, is it a Sherman?

You know where you can be sure you're getting authentic Sherman Jewellery? From SHERMAN JEWELLERY SHOWCASE and OUR SHOP AT RUBY LANE. It's artistic all right but more importantly, it really is SHERMAN!



4 comments:

Michel said...

Viga,

It's not related to Gustave Sherman at all.

One of Gus Shermans foremen copied his ideas, which were later made into "Artistic" jewelry and many of the inappropriately named "Unsigned Sherman" pieces.

CRUISEROO said...

Thanks Michel. I didn't think so either but it's good to hear verification from someone else. Appreciate your comment.

Mistik said...

Artistic was indeed a separate company, not affiliated with Sherman (not started by an ex-employee - you are thinking of Regency Jewels, not to be confused by the American company Regency). Sherman was producing at the same time as Artistic, Triad, Continental and a host of others. These three companies, however, most closely resembled (and some may say copied) Sherman's style and use of stones.

CRUISEROO said...

Thanks so much for that information Mistik. That certainly clears up the mystery. As for the lady who bought the set, I hope she knew the difference!