Monday, July 7, 2008


Like any webmasters who care about traffic to their sites and want to know how surfers find them, I like to track my traffic. My tracker not only tells me how many people visited my site or blog today, but where they came from and what search terms they entered to bring them to my site.

Well if there's one search term that comes up time and again it's "prices of Sherman jewellery" (whichever way you choose to spell "jewelry". The frequency of searches for that term tells me an awful lot of people are wondering how much they should pay for Sherman jewelry i.e. when is a price too much, or conversely, is the piece they're considering worth what a seller is asking. And I must say I sympathize: I have found searching through sites, that prices for Sherman jewelry range from reasonable to ridiculous, though I'm sure the higher priced sellers would never agree with me on that statement. In fact, it's really just like real estate: it's worth whatever a seller is prepared to pay. And just like real estate, a lot of buyers paying more and more for Shermans are pushing the prices up.

Take the piece shown in the photo in today's post: it's gorgeous! The design is unique; the color is one of the most in demand colors for Sherman: fuschia; it's a matched set and most importantly, all pieces are signed Sherman. The buyer paid $612.50. But that was at an eBay auction. Find a similar piece on a private website and don't be surprised to see it listed for several hundred dollars more than that!

A fascinating site to visit for Shermans, or for many other pieces of signed vintage jewelry, is Carole Tanenbaum's Vintage Collection.

Carole is a well-known seller of Sherman jewelry and supplies major elite stores in Toronto. She is also a reputed speaker on vintage jewelry. If you visit the Sherman section on Carole's site, you might be knocked back a bit by her prices, but obviously people are prepared to pay that kind of money for Sherman jewelry in top condition. That should give you some idea of how high prices can be for Sherman Jewelry. And Carole isn't the only one selling Shermans for this price. There are many others.

So you, as a buyer or investor in Sherman jewelry really need to search around and compare. Find as many sites as you can that sell Sherman jewellery. See what prices the sellers are asking. But don't conclude that just because some sellers don't charge nearly as much for their pieces that there's something wrong with the jewelry. As in all purchasing and selling, some vendors are content to make a little less. As long as the pieces are signed, in great condition, with no loose or replaced or dull stones, you can still get Sherman at a bargain price.

And of course, this blog wouldn't be complete without a pitch for the many lovely Shermans at a very reasonable price that I sell via my site at SHERMAN JEWELLERY SHOWCASE and via my SHOP at RUBY LANE. Ruby Lane is a great place to look, by the way, because there are several of us who sell Shermans there. Ruby Lane is an excellent place to start your research on prices for Sherman jewelry or any vintage jewelry. Have fun!

1 comment:

Angelina-Sky said...

Nice post..! I like the way you are thinking. I too like to wear vintage jewelry.